Vaughan Helping Companies Venture into a New Era of Social Selling

Experts Share Best Practices at the 13th Annual Vaughan Business-to-Business Expo

Local entrepreneurs will learn how the right focus and attention to building relationships can have an overall positive impact on their organization’s growth, including the bottom line. Attendees of the 13th annual Vaughan Business-to-Business EXPO will learn about the importance of developing a sales strategy that includes one of the most significant assets in business — relationships.

This year’s theme is Selling 3.0: Capitalize on Your Relationships. Participants will have an opportunity to network with peers and market leaders. They will also hear from industry experts on how to build new relationships while leveraging existing ones within their target market to increase sales. This year’s guest speakers, Jennifer Powell, principal of BlissDom Canada and SPLASH Media Engagement, and Steven Tulman, vice-president of strategy and business development at ICM Consulting, will also talk about building brand loyalty by becoming a social enterprise and giving back to a cause that is meaningful to consumers.

The event takes place on Feb. 11 from 8:30 a.m. to 3:30 p.m. at the Terrace Banquet Centre at 1680 Creditstone Rd. Businesses interested in attending can register online, call 905-832-8526 or email

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